Länstrafiken Jämtland
The long-term objective of the regional bus company Länstrafiken is to increase the number of passengers. We have had the pleasure of contributing towards this goal for almost two years.
How we thought – what we did
Länstrafiken applies an interesting mix in its communication using web, mobile print, events and commercials. Our assignment is to create a brand new profile which can be used everywhere, irrespective of the media. More than anything, it has been a challenge to create brand promoting commercials for TV and cinemas. Länstrafiken is not adverse to new media and we like that. We ran a mobile MMS campaign last summer and for this project we applied our TULO platform to a highly successful result.
Competences
All of Adeprimo’s skills are applied in contact with Länstrafiken. The primary skills applied are however AD and copy services.