Mobile shows great ad opportunities

In the UK newspapers and advertisers are starting to recognize the possibilities with the mobile.

”UK newspaper publishers say mobile is "nothing short of a revolution", predicting that digital audiences will gravitate to mobile faster than they moved online from print. However, they also warn that publishers are failing to keep up with the huge ad opportunities offered by mobile” (http://digitalmedia.strategyeye.com)

Read the article ”Guardian and FT see mobile revolution"