QR codes on the rise
TULO can generate codes that you can use in association with for example articles in your newspaper. If your readers scan the code with their mobile phones they get sent to, for example a mobile website with offers. A simple and fun way of marketing.
And, we are not the only ones that have discovered the pros and possibilities with QR codes. Here is some interesting reading about QR codes in the US:
QR codes best in magazines, newspapers & packaging
How 6 news organizations are using QR codes to drive traffic to news content
